In Belgium, Burger King doesn’t reign…but it comes pretty damn close!
The bus took people to Burger King’s one restaurant as you can watch in the quick clip below.
The Whopper Bus was an act of goodwill. The first campaign didn’t go over too well with the monarchy, but did spread viral around the world.
This second campaign, as part of a partnership with De Lijn, a Belgian transport company, was well received. The bus ran between roughly 10:30 am and 9:00 pm, sharing tickets and swag with passengers at every stop.