We’ve all known “finstas” to be the latest social trend. Some users are branching off and creating “sadstas” to document posts even more exclusive than a simple “finsta.” However, there’s a new “finsta” brands and marketing agencies should be aware about, fake Instagram influencers.
With over $1 billion being spent on Instagram influencers in 2017, Mediakix, one of the worlds leading influencer marketing agencies, ran a case study to prove whether or not fake accounts could land sponsorship deals. They landed four.
@calibeachgirl310 was created using the content of a one day photoshoot with a hired model.
@wanderingggirl was created using entirely stock photos. After generating fake content, Mediakix purchased followers and engagement then reached out to independent influencer marketing platforms where they received a total of four paid brand deals within days. Agencies running influencer campaigns, or even smaller brands with sponsors and partnerships, need to be weary of real life influencer fraud.