Sit down and let me tell you a story about what Instagram has been up to lately. After Snapchat invented the idea of 24 hour stories, Instagram swooped in and copied it real quick. Then they beat Snapchat at their own game. It’s only been a little over a year since Instagram stories first launched in August of 2016, but with over 200 million daily active users, it takes Snapchat’s 161 million DAU by storm.
There’s much more Snapchat is up to currently. Founder and Editor-in-Chief of We are Social Media Geoff Desreumaux reports “In the coming months, Instagram will also let you post Stories directly from the web.”
This only brings great news to users. They have more outlets to share their lives with friends and every growing follower bases. For companies, the benefits expand even further.
“1 in 5 Instagram Stories posted by a business receives a Direct Message reply.”
Considering Facebook is now testing ways to cross-promote stories with Instagram, the two platforms may soon become a library of virtual documentation.
While this new cross-posting feature is currently being tested, Instagram is still at work. They recently upgraded their API to that of Facebook, giving developers increased efficiency with technical support and the ability to monitor data with monitors full of dashboards. Yet, the greatest new rollout may be the extension of stories past the last 24 hours.
Instagram has recently begun testing a feature that allows users to share material older than 24 hours. Rather than showing “Last 24 Hours,” the app will now allow users to upload content from the “Last Week.” Think of it like a #Lategram, but for stories.
Online social platforms are forever expanding, and with the link between Instagram and Facebook becoming stronger than ever before, the social media landscape is evolving at a snowballing pace. With new enlightened information about Instagram, we can connect to audiences with greater insight. So in summation, here are 7 Instagram statistics to leave with, courtesy of We Are Social Media.
1. There Are More Than 250 Million DAUs on Instagram Stories.
2. Most Instagram Posts Are Never Seen.
3. Instagram Gets More Engagement On Weekdays.
4. Instagram Photos Generate More Engagement Than Videos.
5. Most Top-Performing Instagram Posts Feature Products.
6. Photos With Faces Get More Likes.
7. User- Generated Content Has Higher Conversion Rates.